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Created from the heart

NOOSHI®

Sometimes, it's the simple things that touch our hearts the most – the little companions from childhood that bring us comfort and a sense of security. With our NOOSHIS, we wanted to create just that – a cuddly cloth, Nuscheli, Nuschi, as we lovingly call it in Swiss German, that accompanies not only your little ones but the whole family, providing comfort and coziness in every situation. The idea for NOOSHI was born from a deeply personal memory, one that we hold dear and would love to share with you.

A cuddly cloth that brings comfort and security

NUSCHELI | NUSCHI | NOOSHI®

The Petit Stellou NOOSHIS were born from a simple yet heartfelt memory of our own Nuschelis or Nuschis, as we lovingly call it in Swiss German, in childhood. They were indispensable favorites that provided warmth, comfort, and a sense of security in every situation. These cuddly cloths accompanied us everywhere as children – precious little treasures that could never be forgotten or lost.

Our Nuschelis or Nuschis were our little helpers and companions, always by our side in life’s moments – when falling asleep, visiting new places, or facing difficult days. They gave us a feeling of safety, warmth, and comfort whenever we needed it. Who doesn’t remember these special moments? Sleepovers at grandparents' or neighbors’ homes. The journey to summer holidays. An exciting day. Nuschelis were our lucky charms, always filling us with trust and confidence in every situation.

A Swiss

Tradition

Many Swiss people share this memory, and often, this Nuscheli, Nuschi, as we lovingly call it in Swiss German, was a soft, old diaper cloth transformed into a cuddle cloth that accompanied us throughout our childhood.
Today, our NOOSHIS are exactly that – your faithful family companions, offering your little ones comfort and staying by their side through all their family adventures as treasured essentials. They are so versatile, so soft, and so charming that they bring a little comfort and reassurance in every situation. Whether for a nap, on a journey, or simply as a beloved companion on the go – a NOOSHI soothes whenever needed. But a NOOSHI also sparks the imagination for wonderful playtime and quickly becomes an indispensable favorite that one simply cannot be without.

NOOSHI Max | NOOSHI Blanket | NOOSHI Cuddle

For the whole Family

A NOOSHI is more than just a cloth. It stands for love, closeness, and warmth, safety, play, and fun – and lovingly accompanies you and your children wherever you go – for many years to come. What could be better than that?

To the NOOSHI® collection

The versatile

all-rounders

A NOOSHI is basically almost anything you want it to be! 
Perfect for wind and weather, journeys and adventures, beach and shower, mama and baby care, naps and cosy moments – NOOSHI are our favourite multifunctional MUST HAVE.

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«The new NOOSHI Max Blankets have me completely in love! I have a huge collection of the smaller ones and I hope Petit Stellou brings out many colors in this big size because they’re gorgeous.»

Marta Villacampa

«Die kuscheligsten Musselindecken!»

Debbie Hitz

«Muss echt sagen eure NOOSHIS sind die allerbesten uns schönsten Musselintücher!!!»

Simona Biedert

«Wir haben fast alle NOOSHI Farben von euch. Ob gross oder klein – wir lieben sie alle!»

Arta Seiler

«Even my husband loves your NOOSHIS!»

Bella Heim